Let's Talk: Leveraging Podcasting

Your Host/Producer, E.B. Moss

E.B. is a Podcaster, Speaker, Content Creator and Marketer. In addition to senior executive positions at tv/audio media companies including E!, Food Network, Lifetime Television, Cumulus/Westwood One and AdLarge, as well as content/event company Brand Innovators, E.B. was also Editor at media B2B publications, MediaVillage and The Continuum, producing several successful B2B podcasts and video series along the way.

Her experience hosting 200+ interviews -- with guests ranging from WPP founder, Sir Martin Sorrell to the CMOs of Clorox Company to Cadillac, to authors, actors and ad execs, even rapper/mogul Master P -- has led to a reputation for "humanizing" her guests and helping them spotlight their value propositions in a natural and accessible way.

A few of the brands interviewed include:

These cross-platform executive profiles have served as audio and content marketing for numerous companies as bespoke branded podcasts -- such as "Trade Up with Angi" -- or through interviews on her own show, “Insider Interviews with E.B. Moss,” a forum for conversations about the business of media, marketing and advertising.

E.B.'s personal voice finds a home in "It's Quite a Living," in which she taps her wide circle of successful friends for personal stories with a touch of professional how-tos.

E.B. is a sought after speaker on the topic of media, marketing and all things audio on both other podcasts as well as industry conferences. She began her career writing an entertainment column for a daily paper in New Jersey, then as a radio copywriter and voice talent. Her favorite role was being a singing elf in a holiday cartoon for Chuck E. Cheese!

How to Tap the Power of Podcasting for Your Brand or Executive*:

Brands and companies are wise to drive trust through showcasing their personal side in a way that podcasting does best.

UNDERWRITING: "The Inside Scoop": a 5-minute branded mid-roll interview featuring your executive in Insider Interviews.

OR a "Content Capsule" - a brief interview among complementary industry counterparts, captured at a conference such as CES or Podcast Movement.

OR Own a full episode and receive a complete content marketing package about your company/executive with a published trade article.

All include audio and/or video assets of your interview to leverage on your site and social media.

Sponsored episodes of Insider Interviews can include:

File of the Interview
Embed code of the episode to add an audio player to your site
Link/mention in show notes and/or 700-900 word press-worthy article published in a trade magazine
Social media content and assets

PLUS Ask about:

TRAINING: Strategy and best practices trainings to launch your company's first B2B podcast
DEVELOPMENT: Complete production of your own podcast series

*Guests subject to approval based on appropriateness for audience. Custom episode possible as alternative. Please contact podcasts@mossappeal.com with inquiries.

Sample Bespoke Podcast -- Produced for Angi Sample client content:

SOUND CASTLE AUDIO - Conversations with a Personal Touch

Business insights and information: Media, Marketing, Advertising and Entertainment Executives give us the insider's view of the industry.

Compelling conversations with leaders in the business of creating TV, advertising, audio, research, and more, with host, E.B. Moss. (Thanks to John Clayton for original music!)

Subscribe anywhere, including: Apple, iHeart, Spotify

Many say, "Eh, it's a living." Only a few can say, "It's QUITE a living!" Host E.B. Moss draws out the personal stories and the paths to success of those at the top of their game.

E.B. chats with friends and acquaintances -- actors, authors, musicans -- about the personal and the professional. (Thanks to Marc Blatte for original music!)

Follow anywhere, including Apple, iHeart, etc.