Let's Talk: Leveraging Podcasting
Your Host, E.B. Moss
E.B. is a Podcaster, Speaker, Content Creator and Marketer. After senior executive positions at Food Network, Lifetime Television, and audio companies Cumulus/Westwood One and AdLarge Media, E.B. headed up content for media B2B publication, MediaVillage, where she built and hosted two successful B2B podcasts.
Her experience hosting 100+ interviews with guests ranging from Sir Martin Sorrell, Bozoma Saint John, the CMOs of Clorox Company to SAP, to authors, actors and ad agency execs, has built a reputation for "humanizing" her guests and helping them authentically showcase their value propositions.
These cross-platform executive profiles led to creating audio and content marketing for numerous companies via Moss Appeal and SoundCastle Audio, as bespoke branded podcasts or through her own show, “Insider Interviews with E.B. Moss,” a forum for conversations about the business of media, marketing and advertising.
E.B.'s personal voice finds a home in "It's Quite a Living," in which she taps her wide circle of successful friends for personal stories with a touch of professional how-tos.
E.B. is a sought after speaker on the topic of media, marketing and all things audio on both other podcasts as well as industry conferences. She began her career writing an entertainment column for a daily paper in New Jersey, then as a radio copywriter and voice talent. Her favorite role was being a singing elf in a holiday cartoon for Chuck E. Cheese!
How to Tap the Power of Podcasting for Your Brand or Executive*:
Brands and companies are wise drive trust through communicating their personal side in a way that podcasting does best. Ask about:
Strategy and best practices trainings
Complete production of your own series
A custom episode of Insider Interviews that can include:
Embed code of episode to enable audio player on client’s site
Companion show notes and/or 700-900 word press-worth article based on the interview
Suggested social media content and assets including an “Audiogram” file for client use
SOUND CASTLE AUDIO - Conversations with a Personal Touch
Business insights and information: Media, Marketing, Advertising and Entertainment Executives give us the insider's view of the industry.
Epi 24 - on Brand Storytelling Driving Demand
Recent episodes of It's Quite a Living:
Epi 26 - Zak: Supporting Women with Purpose
Sample of one of 60+ previous episodes produced for MediaVillage, as Insider InSites:
E.B. Speaking ...About the Business of Podcasting
...About the State of Audio in 2021
Sample Conference Appearances
Moderating Panel on Podcasting at NAB Show New York
with Conal Byrne and Holly Frey