Goal Oriented Marketing
We're goal-oriented.
Our goal is interactive listening to fully understand what YOUR goals are, then to provide creative recommendations, practical innovation and smooth implementation that helps you achieve your marketing objectives.
Since 2001, Moss Appeal has supplied appealing support and solutions for major media companies to national non-profits.
Content Creation to Content Marketing ... Social Audio to Social Media ...
We believe that everything that touches a prospective customer should reflect positively on the brand, be easy to read and to use, and clearly communicate the sales message as quickly as possible.
Recent Bylines and Projects: Explanatory Journalism
Trade journalism can and should communicate the value of a business and tell a story...without being "salesy". Recent byline examples: On DPAA, the digital out of home trade association, Adidas and AI in TheCustomer, and a special report in Cynopsis on A+E Networks.
Recent Project: Conference and Panel Development
Sounds Profitable Panel on Podcasting during SXSW
Hired to populate and moderate the first-ever panel discussion to feature brand marketers
Role: Developed Agenda, identified and placed panelists, vetted all collateral, helped build audience and sold in new membership.
Moss with Marketing Leaders from OkCupid, Museum of Ice Cream, B-Code Media, and Danone
Recent Project: Conference and Panel Development
Producer of NATPE's CONTENTCAST
A first-ever conference for the media industry to be focused on the crossover of podcasting and TV content, which was streamed free on 7/14/21.
Role: Developed Agenda, identified and placed keynoters, moderators and panelists, vetted all collateral, and sold in new sponsors. Here's a podcast episode about it.
POV:
My POV on embracing marketing across all platforms, with host Ken Kraetzer on "Talking Business" for CBSi, and with Julie Livingston on PR Patter about B2B podcasts!
Sales Collateral
Cross Platform Endorsement Sponsored Content - On-air, Online, Social, Video
Promotional Mailer for REELZ - CTAM Silver Winner