Revenue-Driving B2B Content with 1:1 Appeal
Drive B2B Revenue with Moss Appeal
Appealing marketing. Sustainably made.
Take deep experience in all media platforms and infuse it with brand marketing strategy smarts and you get Moss Appeal. We make messages end-user friendly, digestible and effective.
Strategize. Appetize. Monetize.
Think about what your business needs to communicate. Then who needs to receive that message, loud and clear. From collateral that moves your sales efforts along to well-crafted editorial content, to compelling promotions or podcast conversations with senior executives. Moss Appeal creates benefit-based content marketing that resonates with your target. We help you answer the "WIFM": the question of "What's in It For Me" every customer asks.
Named a 2020 Top Ten "Most Fascinating People in B2B Marketing" by Ruth Stevens
Content Strategist and Creator
Audio... Video...
Print... Podcasting
E.B.'s Voice: Thought Leadership and POV
My history, the podcast evolution & my business model:
on "Podcasting Tech" with Mathew Passy
The how/why of B2B podcasting
on "Horizons" with Cyndi Greenglass and Ruth Stevens
How True Native Media Founder, Heather Osgood, and I went from "Frenemies", to Industry Friends! -- on "The Podcast Advertising Playbook"
My Article for The Customer - Narrated by me! - On How Podcasting Drives (real & brand) Love
About media and marketing in 2023 on Cynthia Nelson's "Luminacion"
Did you know host-read and producer-read ads are actually APPRECIATED by podcast listeners?
I'd love to voice your ad, create your show intro, or narrate your content.
I was one of the top working voice women in San Francisco -- from cartoons to corporate videos.
Call me. We'll talk! Or at least I will!
917-745-5984