Moss Appeal created a "first" for the cable/satellite ad sales industry by launching DIRECTV's Ad Sales team on the social web. This comprehensive program included Twitter, a comprehensive Facebook page with two custom apps to introduce the sales "family," and an interactive custom game with a viral "Bobble Yourself" component to help drive awareness of the company's new online media kit. The web site achieved record high levels of unique visitors, and Facebook traffic increased 450%, and many executives were made into virtual bobbleheads!